How to Turn Your Writing Dreams into Spending Money, Part II by Jim Bessey

In my first installment here, we talked about having a dream. It was a nice little dream, of you sitting on your couch in your jammies, tapping away on the keyboard and getting paid to do it.

I promised there was a way for you to achieve that dream, but I warned you that there was some work involved. You can find well-paid writing jobs on the Internet in three distinct areas:

●     Serious, large-audience bloggers

●     National-level industry websites

●     Niche-topic magazines

Each of these venues need fresh, high-quality content to continue to attract readers. They are all looking for well-written posts or articles from people who have "expert" knowledge in a narrow topic area. With a bit of work, you can land these better-paying gigs. First, you'll want to decide upon your own best specialty.

Why specialize?

Each of us knows something inside and out. Maybe you are the best gardener in your entire neighborhood. Perhaps you love woodworking--or know all about investing, car repairs, raising dogs, collecting stamps, taking cruises, or a thousand other "niche" topics. That's the key.

We've all heard the time-worn advice, "Write what you know." Let's amend that to, "Write what you love." Of course you can research to augment your own experience, but when you are passionate about a topic it shines like sunrise over Maui. Write about something that makes you glow inside, something you can speak knowledgeably about for hours, and that glow will infuse your efforts. That's the first step.

Next, you have to find a market.

I've written at great length about camping because I love it. The lure of the open road and finding new places. The scent of pine in the air. The crackle of an evening campfire. The time spent bonding with my kids, with the TV and laptop left behind. If I wanted to get paid to write about camping, I'd seek out national websites like Woodall's (a campground directory).

I could also run a group of keyword searches to find big bloggers, other industry websites, and outdoor-themed magazines. Many of these sites will be actively seeking great content. Some will pay a little, while other's might offer $1000 or more for an approved article. You have to hunt for the right opportunity. Then you have to Pitch.

Don't be afraid to Pitch.

It's not as scary as it sounds. Just as you would research agents to find the ones who might be interested in your next Historical Romance, you want to get to know your target market by doing some basic research. In the same way you would research a prospective employer before you applied for a job, you should approach a potential publisher with a clear understanding of their style and scope. Do your homework, and you're halfway to Published.

But before you put yourself out there, you should set yourself up for success. Every professional writing resource I've consulted offers the same basic advice. Let's call it the writers' version of Dress for Success:

●     Have at least a one-page basic writer's website for yourself, with an author photo and biographical information--especially showing any credentials or specialized knowledge. Publishers want to know who you are.

●     Develop a portfolio of on-topic writing samples. These could include blog posts on your own site, guest posts (free) on related websites, and image "clips" of any articles you've had printed in local publications (also often done for no pay). Feature only your very best work. Quality trumps quantity.

●     Brush up on your grammar skills. Sites like Copyblogger offer wonderful articles with headlines like, "11 Compound Word Errors that Might Make You Look like a Numbskull". Read them, learn them, love them--they're addictive. And avoiding common grammar errors will make you look like a seasoned veteran.

How much can you earn if you try?

A lot more than "pennies"! I'm no expert, because I already have a full-time job, and I write for the love of it. But I have industry friends who are experts, and they do very well indeed. Would you like to make an extra $1000 a month? You can absolutely do that.

But you can make more than that. $3000 a month is a reasonable target, if you're willing to do this full time. Even $5000 a month is by no means out of reach. That's quit-your-day-job money, don't you think?

Since I'm not the expert, I'm going to point you toward two experienced writers who are.

●     If you love the idea of blogging for pay, please consult the delightful Sophie Lizard, of Be a Freelance Blogger. She has a bit of a potty mouth, but she's a real pro and knows how to help you make money blogging.

●     If you'd rather dive into writing freelance articles for industry sites and magazines, get to know Carol Tice, of Make a Living Writing. She's been there, done that, and has amazing resources to jump-start your writing journey.

By the way, those aren't Affiliate Links; I won't earn a penny if you click them. So why send you to either expert's site? Because I know them, and trust them both. You can learn from either writer for free, or pay them to give you in-depth help.

Which brings me to final point. It's an important one, too. NETWORK. Get to know other writers and site owners in your chosen field. Make friends without regard to reward. Join a writers' group or online forum. Comment on blog posts in your niche. Be courteous, interested, and helpful.

You can never have too many friends. And we all know about those "doors" that open, sometimes mysteriously so. Well, you'll have to knock on some doors. Meet some new people. Bring a cherry pie and a smile, and you'll be amazed at how welcoming strangers can be.

Who knows? Maybe a year from now, with some hard work and dedication, YOU can be the one opening your door to welcome a friend who's just beginning her writing journey. You'll smile warmly and say, "Let me help you learn how to make money from your writing. If I can do it, so can you."

Have you ever earned some cash for your writing? What did you learn about the business in the process? Who has taken time to help you along the way?

Jim still earns about $2 a month from his 80+ revenue-share articles posted on Helium.com. Much more valuable, however, are the friendships he made there.

Today, Jim and his writing friends engage in friendly cash-prize writing competitions on his website SoWrite.Us.com. He'd love to meet you there, and introduce you to the rest of 

How to Turn Your Writing Dreams into Spending Money Part 1: Guest Poster Jim Bessey

Julia: Jim is a member of my live critique group, Rochester Writer's Association. I know with events such as ACFW coming up many writers are looking for extra cash. And if we can earn it by further indulging our love for writing, why not?



Photo from Brenbot on Flickr

Writers have interesting dreams. Some of them lead to wildly-plotted tales of heroes and villains. Others are of the more practical variety.

Do you sometimes dream of getting paid to sit on your couch in your jammies, tapping away quietly on your laptop while the kids are fast asleep? Don't worry, many of us have that dream.

Not the one where we spend a year writing and revising what we hope will be the next "came outa nowhere" surprise best-seller, find an agent, get a publishing contract with a five-figure advance, and hit the Big Time. I'm talking about the simple dream of getting paid a reasonable wage for putting our writing skills to work, 500 words at a time.

I'm certain some of you have at least tried to make this happen. You don't need to hit the "50 Shades" lottery; you just have to write helpful articles about familiar topics.

• How to grow gorgeous roses in container pots
• Balance your checkbook in 5 minutes
• Three keys to living on $1000 a month
• 10 tips for great family camping outings
• How to save money by changing your own oil

And so on. I first discovered this brave new world of writing for pay in 2007. I was so excited!

"I can earn money by writing articles about stuff I already know how to do?" Until then, I had no idea this was possible. And there were thousands of titles just waiting there for me tackle. All I had to do was pick a title, write an article, post it, and wait for the cash to pile up.

If you've tried it, you know it wasn't actually that easy.

This was called "writing for revenue share." Your articles were displayed on a giant user-generated "content" site, surrounded by national-level advertisements. The money you earned was based upon page views or click-throughs, and it wasn't often more than a dollar or two per article each month (if you were lucky). Some sites even paid a small "up-front" stipend, as much as $15 at the height of this grand scheme.

By 2008, I knew writers who had over 1000 articles posted and were earning more than $500 a month. It wasn't The Dream, but it paid for groceries or short vacations for many of us.

Then came Google's "Panda" attack.

That was just over two years ago, and it hit the user-content concept with four paws and razor-sharp claws. "Panda" was just the beginning of Google's sweeping search-engine algorithm revisions. (There have been dozens of updates since then.) As a result, giant sites that relied on the efforts of thousands of part-time writers saw traffic drops of 80-90% in one week. Suddenly, the revenue from articles like the ones I listed above dropped from dollars to pennies--or nothing at all.

Were you there when it happened? Some of my writing friends had to scramble to find low-paying part-time work to make up their lost royalties. The rest of us turned to a system that had been quietly growing alongside the monthly-pennies model: Writing on Contract.

Of course, there wasn't anything new about writing on contract. The difference was that the user-content website found the work for us. When a website owner needed an article or twenty, they would offer a contract to the site I belonged to.

That site then put the work out to its members, retaining a percentage of the contract price as a brokerage fee. If you were one of the writers selected to submit, you quickly went to work churning articles out on deadline. My first contract posts, all about Roofing, paid ten bucks apiece. Wahoo!

The next round paid $20 per submission, but the articles were longer and more complicated. Later still, I was part of a select team making $45 each for comprehensive "how-to" guides for a major national appliance repair website. A couple of those ended up paying me $90, just because they were so complicated.

But what was I actually earning per hour? Just over Minimum Wage, at best.

Now, earning minimum wage while sitting on your couch in your jammies isn't all bad. For some of my friends who suffered chronic health issues, this amounted to Pennies from Heaven. They could earn a few hundred dollars a month without violating Disability restrictions, and put some healthy food on their tables.

But it still wasn't The Dream, was it?

What's a dreamer to do? Is there anything out there in the Writing World that honestly resembles our dreams of making money from the power of our words?

Yes, there is. Hand to heart, it's out there for you.

It's not actually a "dream," however. It's hard work. Just like a "real job" would be. There are some good writing jobs out there, but you'll have to go looking for them. Basically, you can find three distinct writing venues that would love to pay for your high-quality content (emphasis on high-quality!):

1. Professional blogs
2. Major websites
3. Magazines

Each of these writing realms need good, fresh content to survive. By this, I don't mean 500-word bang-it-out pieces stuffed to the gills with Keywords. Those were Panda's key prey, and those days are all but gone. If you want to earn serious money as a Freelance Writer, you will need to do two things well: specialize and submit queries. Doesn't sound much different than the "old days" before the Internet boom, does it?

No one is going to hand you plum assignments, just for signing up (the way it was in 2007, sort of). You gotta go out there and get 'em. And you gotta be good! (No, don't use the word "gotta" in any professional writing!)

In the next installment, I'll walk you through the steps you can take right away to begin your freelance writing career. In the meantime, think about what kind of non-fiction writing you'd love to do. We'll talk more about passionate writing in "expert" niches--that's where the money is.

Hope to see you there.

Would you like to get paid more than pennies to write articles for publication? To get you started, tell us about something that really interests you, some area that you know more about than the rest of us do. It might be something related to your current profession, or to your favorite hobby or pastime. Share your expertise in Comments.

Jim still earns about $2 a month from his 80+ revenue-share articles posted on Helium.com. Much more valuable, however, are the friendships he made there.

Today, Jim and his writing friends engage in friendly cash-prize writing competitions on his website SoWrite.Us.com. He'd love to meet you there, and introduce you to the rest of the gang.