Today I am so excited to welcome to the Alley one of my favorite debut authors--and quite frankly one of the coolest chicks I know--the incredible, smart, versatile, and sassy C.E. (aka Carla) Laureano!
The single most frequent question I get asked by other writers is: how did you get published in two genres simultaneously? It’s usually followed by the statement, “I’ve always wanted to write multiple genres, but everyone tells me to pick one and stick with it.” I’m proof that it is possible to write in more than one genre at the same time. But the bigger question is, should you?
I didn’t actually intend to start out publishing in two genres, but a series of most likely unrepeatable circumstances ended up bringing me two offers simultaneously—for two different book series in two different genres. Never one to turn down an opportunity or a challenge, I accepted both, with the caveat that we had to arrange my release dates not to conflict with each other. I was already writing three books a year, and the second books in both series were already partially completed. Surely I could manage to write another two and a half books in two years?
 |
| Carla's Debut Contemporary Romance |
The thing I didn’t realize is that two book contracts don’t mean twice the work. They mean an exponential amount of work. I’m often working on three, four, even five books at the same time in various stages of production. At one point, I was marketing my first romance while editing my first fantasy, rough drafting both the second fantasy and the second romance, and plotting the third fantasy.
Add in a heavy amount of promotion for each series—including multiple guest posts per week, social media chats, and my own blog—and it’s easily two full time jobs on top of my regular schedule. That leaves very little time for little things like eating and sleeping, oh yeah, and breathing.
Does that mean I would have done things different? No, not necessarily. But I also recognize that this pace is not something that everyone can sustain, nor do I recommend that everyone try. I tend to be happiest when I’m busy and multi-tasking, and I spent most of my career in a high-volume, high-stress corporate environment. Even so, the pace takes its toll. I have to be intentional about taking time for myself to recharge and connect with family and friends. However, to be successful at writing in two genres simultaneously (especially if you’re writing under a pen name for one or both), you have to treat each genre like a separate endeavor. You can’t slack off on marketing one genre while you’re busy with another; otherwise you’ll lose the readership you tried so hard to build. In my case, the overlap between my contemporary romance and fantasy readership is not as large as it would be if I wrote contemporary romance and romantic suspense. This is where the one-genre authors have a big advantage: they can devote their full attention to developing and maintaining one readership while writing books only for that readership.
So, some questions to ask yourself before you dive into the madness of multiple-genre publishing:
1) Do I have the time, energy, and emotional wherewithal to devote to what amounts to TWO full time jobs, on top of my regular day job and family responsibilities?
2) Can I shift gears from one project to another without losing focus? Will it be a problem for me to write a contemporary romance while editing a mystery?
3) Do I have the energy to maintain social media and marketing presence for two separate audiences?
4) Am I prepared to drop one genre/series should the other one prove to be much more profitable and demand more of my time?
All this assumes, of course, that you are pursuing traditional publication for both genres and that your publishers don’t require restrictive non-compete or first-rights clauses. Some authors choose to maintain a traditional publishing deal for one, while self-publishing the other. This has the advantage of letting you work your indie deadlines around your traditional publisher’s schedule. But it also means the entire responsibility for editing, cover design, formatting, marketing, and sales will fall on you for one genre.
Bottom line: pursuing publication in two genres can be a great opportunity when undertaken as a part of a thoughtful business plan with a full understanding of the challenges that are entailed. But for many writers, especially those with day jobs or multiple responsibilities, taking it slow with one genre at a time may be the best choice.
Is there anything else you want to know about my experience writing multiple genres? Ask me below!
I’m happy to share my thoughts.
So, some questions to ask yourself before you dive into the madness of multiple-genre publishing:
1) Do I have the time, energy, and emotional wherewithal to devote to what amounts to TWO full time jobs, on top of my regular day job and family responsibilities?
2) Can I shift gears from one project to another without losing focus? Will it be a problem for me to write a contemporary romance while editing a mystery?
3) Do I have the energy to maintain social media and marketing presence for two separate audiences?
4) Am I prepared to drop one genre/series should the other one prove to be much more profitable and demand more of my time?
All this assumes, of course, that you are pursuing traditional publication for both genres and that your publishers don’t require restrictive non-compete or first-rights clauses. Some authors choose to maintain a traditional publishing deal for one, while self-publishing the other. This has the advantage of letting you work your indie deadlines around your traditional publisher’s schedule. But it also means the entire responsibility for editing, cover design, formatting, marketing, and sales will fall on you for one genre.
Bottom line: pursuing publication in two genres can be a great opportunity when undertaken as a part of a thoughtful business plan with a full understanding of the challenges that are entailed. But for many writers, especially those with day jobs or multiple responsibilities, taking it slow with one genre at a time may be the best choice.
Is there anything else you want to know about my experience writing multiple genres? Ask me below!
I’m happy to share my thoughts.
About Me
C. E. Laureano has held many jobs—including professional marketer, small-business consultant, and martial arts instructor—but writer is by far her favorite. She was a finalist in the speculative fiction category of American Christian Fiction Writers’ 2012 Genesis contest, and she is active in ACFW’s South Denver chapter. Author of one previous novel—the 2014 RITA Award double-nominee, Five Days in Skye—Laureano lives in Denver with her husband and two sons.
Connect with her: Web | Facebook | Twitter | Google+ | Pinterest
Connect with her: Web | Facebook | Twitter | Google+ | Pinterest
Don't miss her Fantasy DEBUT!!!
Oath of the Brotherhood An island at the edge of the world. An ancient prophecy. A reclusive warrior brotherhood. When evil encroaches, who will find the faith to fight it?
To his clan, Conor Mac Nir is a disappointment—gifted with a harp, but hopeless with a sword. To the beautiful young healer Aine, he’s one whose gift calls out to her own . . . and captures her heart. To the reclusive warrior brotherhood called the Fíréin, he may be the answer to an ancient prophecy . . . if he can be trained to fight. Can Conor and Aine find their true path as an ancient evil engulfs the isle of Seare? Must Conor sacrifice everything he loves, even Aine, to follow the path God lays out before him?
Buy now at: Amazon | Barnes & Noble | ChristianBook.com
LOVED having you as our guest on the Alley! We are so excited about all your success!
-Amy & the Alley Cats
