Ever read those little TV Guide blurbs? When I was little, I used to love flipping the television to the TV Guide channel and watching all the shows scroll past. I think it’s because I’ve always liked to know all my options. :)
Some of those blurbs have made me wonder, “Who wrote this and what in the world were they thinking?” Ever had that moment? Last week I saw a Boy Meets World episode that had recovered on my DVR (yes, I still watch Boy Meets World) and the caption was, “Corey and Eric find lingerie in their mother’s bowling bag.” Seriously? First off, who came up with the idea to make a whole episode out of this? Secondly, please tell me there’s something else going on in the episode! And perhaps most embarrassing of all, I actually remember this episode from when it first aired! So clearly something about it was worth remembering.
A well-crafted blurb will make you tune in to something you would’ve never otherwise considered watching or reading. A cupcake baking marathon under water with only Reese’s pieces, butter and squash as the ingredients? What channel is that on? A reunion of the old ABC Family Night casts? Sign me up! Don’t laugh—you know this has happened to you too!
So how do we use this power of interest to our advantage when it comes to catching the attention of agents, editors, and even, eventually, readers? I’m glad you asked. To help with this question, I’ve made a list of things to ask your book. These should apply to all hooks you might need to craft, whether they be pitches, query letters, or even proposals.
1) What do my characters have to lose? What are they most afraid of? If we’re only reading/hearing one or two sentences, we need a reason to worry about your characters. “A baker is robbed at gunpoint while icing sugar cookies” is a lot more interesting than “a woman pursues her dream of becoming a baker.” Because we all want to know . . . what happened to the cookies?
2) What rhythm, voice, and tone do I want to achieve? One of my favorite examples of this point is Kristin Billerbeck’s Spa Girls Series: “Three Friends. One Spa. And an infinite amount of oversharing.” See how she gets straight to the point with only a few words and how her voice really sparkles? If you’re working on a pitch, query, or proposal, you have a very limited amount of space to show off your unique writing voice. Use every little bit of that space to your advantage! You want to pick words, tones, and rhythms that are “you,” because you’re selling your voice every bit as much as you’re selling your plot.
3) What are the most important elements of my story? Often, editors get a bad rep for being grouchy, but let’s face it—you’d probably be cynical yourself if you were getting thousands of e-mails a day with queries like, “Sandra struggles with a broken ankle on her twenty-third birthday, but when her cousin twice-removed challenges her to a hockey match anyway, she runs into the cute cashier she saw at the grocery store three days before, and sparks fly as he helps her redo her bandage.” When you walk into a library, a book has to prove to you that it’s worth reading, right? Think of your own work in the same way. Pull out only the most important and interesting details. There will be time for all that other stuff later.
What do you think? Do you have any hooks you’re working on that you’d like to share with the group for feedback? Can you come up with some examples of hooks—television or literary—that work well? I’m looking forward to hearing your thoughts!
*Bird photo from http://davidpowersking.blogspot.com/2011/03/aspiring-advice-pay-attention-to.html
Ashley Clark writes romantic comedy with southern grace. She's dreamed of being a writer ever since the thumbprint-cookie-days of library story time. Ashley has an M.A. in English and enjoys teaching literature courses at her local university. She's an active member of ACFW and runs their newcomer's loop. When she's not writing, Ashley's usually busy rescuing stray animals and finding charming new towns. You can find Ashley on her personal blog and her Tumblr. She's also on Facebook and Twitter. She is represented by Karen Solem.
