A Simple Instagram Marketing Trick

If you're an aspiring author, you know that building an online presence is a very important part of the journey. And getting original content in as many places helps make that possible. And creating eye-catching post images--or "memes"--not only makes said content more searchable, but it can mean the difference between whether someone scrolls past your post or clicks on it.

Instagram has quickly become one of my favorite social media platforms because people are so visual, and both peers and potential readers love seeing those little glimpses. It's also a great place to share your post images and reach a new audience with your content. I've written about that a few times, so I won't go into any more detail.

On to a little trick I learned from my friend Deidra Romero, of Parenting Upstream!

Unfortunately, links included in an Instagram post aren't clickable (unless it's a reply/mention prefaced by the @ symbol or a hashtag topic); the only outgoing link is the one in a user's profile. So if someone is posting an image to announce new content, it's typical for him or her to include the hashtag #linkinprofile and then change the profile every time something new is posted.

But hallelujah! There is an easier way!

I don't know when this became a thing or who came up with the idea, but I first noticed that Deidra's Instagram account links to a landing page on her website specifically devoted to Instagram. On this page, I found images she had posted on Instagram, and when I clicked on an image, it linked me to the full article I was looking for.

You can easily do this for anything you promote on Instagram: Blog posts, sales/promotions, different  services you offer, features of your website, etc. Here's how:

• Create a new page solely devoted for your Instagram visitors. If possible, keep the URL/title as simple as possible. (Ex: www.laurietomlinson.com/instagram)
• Once you've created an image that represents your content or link, update that page with your most recent image on top, setting that image to link where you want your reader to go. You can do this when you upload your image or by highlighting the image and clicking the hyperlink button in most post editing platforms. 
• Double check to make sure the link works! 
• Change your Instagram profile link to the URL of your website's Instagram landing page.

And that's it! You can add one simple step of uploading the photo to your landing page when you post your article and readers will be able to more easily access it, no matter when they come across it.

Are you on Instagram? Do you typically highlight your content there?

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Laurie Tomlinson is a wife and mom from Tulsa, Oklahoma, who is passionate about intentional living, all things color-coded, and stories of grace in the beautiful mess. Previously a full-time book publicist, she owns a freelance copywriting, editing, and PR consulting business called 1624 Communications. 

She's a member of the American Christian Fiction Writers, a two-time Genesis Award winner, and the runner-up in the 2015 Lone Star Contest's Inspirational category. Her work is represented by Rachel Kent of Books & Such Literary.

You can connect with Laurie here:

Facebook - AuthorLaurieTomlinson

Twitter - @LaurieTomlinson

Web - www.LaurieTomlinson.com

Instagram for Writers

There’s a new social media sheriff in town: Instagram. And it’s not just for teenagers. Here’s how you can utilize this valuable platform to connect with other writers and potential readers – over 200 million of them.

Hashtags

If you're familiar with Twitter, you know these are links preceded by the pound sign. (For those who existed after the age of landline telephones, I’m talking about the # symbol. ;) ) The #amwriting hashtag is one of the most popular among writers from all stages of the game, a great way to connect and see who around the world is currently working right now.

For published authors or authors who plan to go indie, creating a hashtag for your latest book or series title can connect current and future readers. There’s nothing like community, and I’ve noticed that’s especially true among readers. Hashtags are the virtual equivalent of sitting next to someone who’s reading the same book on an airplane. You instantly know that person is awesome because of his or her great taste. Hashtags are how you can use social media to help turn your readership into a community.

Behind the Scenes

On the subject of community, it’s a beautiful thing when writers post behind-the-scenes glimpses of their process. From images of a historical writer’s research findings to a real-life snapshot of a hot mess of a desk to a picture of an author’s kid holding a debut novel, readers love to see this.

Of course, there’s a fine balance. You don’t want to give away all of your trade secrets. And you certainly don’t want to jeopardize your privacy – or the privacy of your loved ones. There’s just something about a little glimpse of an author’s humanity to connect and endear him or her with readers and give context to the characters and worlds they love reading about.

Promotions

Approaching release day? Running an eBook sale? Posting an article on your blog? You can make graphics, even on your smartphone (I don’t have enough room on my laptop for Photoshop, so I use the Rhonna Designs and A Beautiful Mess apps on my phone) for announcements, blog post graphics, and other promotions. In today’s digital age, having an attractive image or graphic to accompany your content greatly increases your visibility, not only according to the algorithms of major platforms like Facebook but based on people's natural tendency to gravitate toward what’s visually appealing.

I’ve also known authors to run promotions on Instagram and other social media platforms (sometimes with their own hashtags). For example, around release day, they will run giveaways inviting readers to post a "selfie" with their copy of the book or the book on the shelf at a store in exchange for prizes.

{Tip: Since hyperlinks don’t work in Instagram, changing the link in your Instagram profile will give readers direct access to the link you're working with.} 

{Two writers who are doing it right}

Mary C. Weber, author of The Storm Siren Trilogy (Instagram: @maryweberauthor)

        

If you follow Mary Weber on Instagram, you'll see everything from news about giveaways to extras from her books to pictures of the author at work to funny quotes from her kids. As you can see above, she recently used Instagram to alert readers to a special Valentine’s Day promotion for her eBooks. She used the hashtag #kindle, so people who happen to click on that hashtag looking for books on kindle will see her graphic and be aware of her book's special price. 

Mary is definitely one who is doing her social media promotion right because it doesn't seem like promotion. It's a fun gathering place for her readers with a really inviting sense of authenticity. The middle screenshot is from a video she made talking about her Storm Siren for Schools program. And the one on the far right answers the number one question readers ask about her first novel. Love it!

My only complaint? How much she likes to TEASE readers about her enticing upcoming sequel, Siren's Fury. :) 

Jenny Bravo, author of These Are the Moments, writer behind BlotsandPlots.com (Instagram: @blotsandplots) 

  

Jenny Bravo is an indie author and one who is spot-on, in my opinion. If you visit her Instagram profile, she is doing a phenomenal job preparing the way for her self-published novel by posting enticing snippets, being transparent about the process and the valuable things she's learning, and inviting readers into a gorgeous yet cozy space. She is nailing the hashtag game with consistency too, with the abbreviation #TATM for her novel, the #TATMtent for her amazing writing tent, and #TATMTuesday for {usually handwritten} quotes from her book.  

Like Mary, Jenny offers authenticity to her readers. And I think the biggest thing I can commend her for is what she gives back to her readers. Obviously a lot of people who follow her blog and Instagram are aspiring authors themselves, perhaps a good percentage who wish to go the indie route. She gives great writing tips, selects gorgeous quotes from her book to feature, and again fosters that sense of community by offering snapshots of her personal process. Her posts don't feel gimmicky and don't have the sketchy undercurrent of self-promotion.

Whether Jenny knows it or it just comes as second nature to her, this is excellent strategy for a self-published author as she anticipates her release, opposed to some who just slap up their finished product on Amazon and call it good with no marketing legwork.

Instagram is pretty easy to use

If you’re apprehensive about having one more social media platform to manage, know that you can connect Instagram to Facebook and Twitter. A few little clicks and you can instantly post your image and caption to Facebook, Twitter, Tumblr, Flickr, foursquare, or all of the above.

It also has built-in cropping and photo editing capabilities that are as easy as sliding through a range of lighting/color filters and picking the one you like most. Once you get used to Instagram, it’s super easy and takes no time at all. 

What have you heard about Instagram? Is anything keeping you from taking the plunge? 

Are you already on Instagram? Link us to your username and tell us how you like to use it.

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Laurie Tomlinson is a wife and mom from Tulsa, Oklahoma, who is passionate about intentional living, all things color-coded, and stories of grace in the beautiful mess. Previously a full-time book publicist, she owns a freelance copywriting, editing, and PR consulting business. 

She's a member of the American Christian Fiction Writers and received the Genesis Award in 2013 (Contemporary) and 2014 (Romance). 

Her work is represented by Rachel Kent of Books & Such Literary.

You can connect with Laurie here:

Facebook - AuthorLaurieTomlinson

Twitter - @LaurieTomlinson

Web - www.LaurieTomlinson.com