Tuesday, February 28, 2012

A New Way to Market Yourself

Let me introduce you to my nephew, David Crandall, one of the most creative and innovative people I know. David is the author behind Heroic Destiny and has a passion for helping people intentionally pursue their best life possible.

David was featured in ProBlogger's list of Top 40 Bloggers to Watch in 2011 and has been making appearances around the internet since starting Heroic Destiny.

What I have been excited about is David's creation of slideshows that have the potential to capture the interest of people all over the internet.

What do slideshows offer that other marketing does not?

  • Slideshows are creative, offering visual stimulation to keep people reading about YOU and what you have to offer.
  • Slideshows use few words on each page, but each word is chosen for the most impact.
  • Slideshows can be uploaded onto Slideshare.net, where a broad new audience awaits.
  • Slideshows are easy (though a little time consuming).

How can writers use slideshows to market themselves?

  • If you have a book published, you can easily create a back cover copy slideshow to promote your book.
  • If you are a published author, you can create a slideshow to promote ALL your books. Kind of like a library of your works.
  • If you aren't a published author, you can create a slideshow to tell about yourself and your "writing credentials".
  • If you aren't a published author, you can create a slideshow to tell about the manuscripts you have to offer.
  • If you aren't a published author, you can create a slideshow as a "one sheet" to pitch your manuscript and give your bio.

Here is an example of how my nephew, David, promoted himself:

View more presentations from David Crandall

He has even created a slideshow that has been featured on Michael Hyatt's blog. This Impossible Slideshow has garnered over 102,000 views on Slideshare, where these slideshows are hosted.

View more presentations from David Crandall

Now, to show you that anyone can do this, I created a short slideshow myself. If I can do it, then anyone can do it. Seriously. I didn't do one to promote myself (though I should have), but I made one using some of my favorite writer quotes.

View more PowerPoint from Sherrinda

What do you think about this form of marketing? Is it something you might be interested in? 

This post is brought to you by
 Sherrinda Ketchersid

Sherrinda is wife to "Pastor John" and mother to three giant sons and one gorgeous daughter. A born and bred Texan, she writes historical romance filled with fun, faith, and forever love.


chihuahuazero said...

Hmm...slide shows?

I had made PowerPoints, but I'm often too lazy for them. Perhaps I can try this out one day.

Jessica R. Patch said...

This was awesome! Loved them. Thanks for sharing. :)

Lindsay Harrel said...

Very interesting...I wouldn't have thought of this! Thanks. :)

Pepper said...

Ooo, very cool - Sherrinda
I think that would be fun!
But I'm kind of a geek too.
And I like making powerpoints.
Wait...that marks me as a geek all the more.

Ruth Douthitt said...

Great idea! I present at work sometimes...I'll have to try this out!

Keli Gwyn said...

Very interesting. I have a question, since I'm in promo mode these days. Is a slide show considered to be as effective as a book trailer? Why or why not?

Joanne Sher said...

Cool - interesting concept for sure!

Julia M. Reffner said...

Neat and different. I think I would try it. You have a lot of writers in your family, how neat :)

Sherrinda Ketchersid said...

Keli, I don't know the answer to your question. I am hoping David has some time to stop by and answer. :)

How's that for a non-answer?

Mary Vee Storyteller said...

Wow, Sherrinda
This is a power post.
Great points that will need many revisits.

Sherrinda Ketchersid said...

Mary!!!! A POWER POST! I feel like a super hero or something! *snort*

I love new ideas and creative endeavors, so this was really interesting to me too!

Ashley Clark said...

Sherrinda, what a cool idea! I never would've thought of this. Thanks for this post!

Sarah Forgrave said...

Wow, very cool, Sherrinda! I like the idea of doing this effect in video form too, although that would take forever for my techie-challenged brain. :)

Margo Berendsen said...

This is fascinating! I create a lot of slide shows for work, but never thought of using it for marketing for a novel. I love the writing quotes slideshow. I am tweeting this, what a great idea.

Anonymous said...

Did your nephew, David, use powerpoint for his slide show?

Sherrinda Ketchersid said...

Yes, he used Power Point.