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Facebook
When to LIKE
, COMMENT or SHARE on Facebook: When you read a post on Facebook you have three options if you want
to interact.
The First is
to LIKE the post. When
you click on LIKE, Facebook will register your user name and the fact you liked
it. This carries more weight with the Facebook Edgerank Algorithm than just
viewing the post, but not as much as commenting.
The second
option is to COMMENT.
This carries the most weight with Facebook and will give you the most
engagement with others seeing the post. BUT, and this is an important
consideration, it will also include you in all subsequent conversations. This
means that if you get email notifications on Facebook, every time someone else
comments on this post, you’ll get an email about it.
NOTE: You can opt out of a conversation (what
Facebook calls post interaction). But if you choose to do that, everyone in the
conversation will be notified that you opted out.
The final
option is to SHARE a post on Facebook. This takes a copy of the post and pastes it on your page. When
Facebook pastes the post, it gives you the option of deleting the name of the
person you got the post from. Doing so is bad form. Not quite as bad as
plagiarism, but it is in the same neighborhood.
- So LIKE a post, when you want to let
people know you agree or enjoyed it.
- COMMENT if you don’t mind becoming part of
the ongoing conversation.
- SHARE a post, always giving credit to the original poster.
- SHARE a post, always giving credit to the original poster.
When to FILTER
a post or just UNFRIEND the person:
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UNFRIENDING
someone basically says
you don’t want to have any interaction with that person. Depending on how many
friends you have, this may be noticeable, especially if you interact regularly
at work or socially.
• So FILTER someone who’s annoying.
• UNFRIEND someone you don’t mind
alienating.
Twitter
When to
RETWEET and when to REPLY: There
are two ways to answer someone on Twitter, RETWEET and REPLY. And there are
specific times to use each one.
A RETWEET,
is a repeat of the tweet sent. This is used when you want to share a tweet with your followers. For
instance, if I saw a tweet about how to avoid getting embarrassed on Twitter,
I’d retweet it to my followers so they could learn too. I also use it to share
good news about others.
A REPLY, is
an answer to a tweet that’s been sent. This is used if someone asks you a question on Twitter. It’s also
used when someone else mentions you on Twitter. It’s a way of saying thank
you. It’s considered a very bad instance of bragging to
retweet a mention of yourself. For instance if someone tweeted about this post,
I’d REPLY and say thank you.
• So RETWEET if you see an update you want
to pass on to your followers.
• REPLY when someone mentions you or asks a
question.
Social Media
in General
When is it
acceptable to HOG THE STREAM?
The short answer is …NEVER! Hogging or Spamming the stream, means posting
several social media updates in a row. This can be on Twitter, Facebook,
Google+, etc. You can do this inadvertently by engaging the AUTOMATIC updates
available on some ancillary programs like Hootsuite, Buffer and Tweetdeck.
This option of
automatic updates claims to identify when the largest amount of your followers
are engaging on social media and update at that time. Unfortunately this can
often result in multiple updates sent one right after another. This can leave
you labeled as an irritation or even banned from certain networks. I recommend
you avoid any automatic scheduling options to avoid this.
So schedule the
times when you send out your social media updates and don’t post them one after
another. Spread them out.
• Second, so you reach people who are on at
different times of the day.
These are just a
few of the worst blunders for social media. I’d like to know what social media
faux pas you’ve seen and which ones irritate you the most.
































