I do have some FB posting guidelines that if I were writing a blog post on the subject, I would be sure to share:
1) POST YOUR PASSION - Find that one thing that drives your FB page, your posts, your pictures - find what it is and do not hesitate to post about it. I adore Jane Austen. I love all things Paris. I have a soft spot for classic movies. All of these things make their way on to my blog and my FB Author Page. But the one thing that I have true passion for - the post that I will never be ashamed to share - is one that glorifies Jesus Christ. Post your passion.
2) STAY CONSISTENT - This isn't referring to frequency of posts, though I do believe it's important. But the real focus of consistency is to stay true to your brand. I write "Vintage Romance with a Heart for Christ". That tells the story of my author brand and I try to stick to it. That means that I post pictures of romantic Paris, classic literature quotes, scripture verses, pictures of vintage weddings, links to wedding blogs in the UK... anything that ties in with my brand will help readers to know what to expect when they come to my FB page/blog, and they'll come back because of it.
3) DO NOT ALIENATE YOUR READERS - To use a recent example in our country - I do not write for Republicans or Democrats. I write for Jesus. That means that despite my own personal views, I have readers that may have an opposite opinion. I try to remember that when I post. I won't reach anyone for Christ if I am driving away readers with non-writing, non-author, non-Christian posts. (But remember my POST FOR PASSION example - I will post Biblical, Jesus-focused posts, without shame.)
4) IT'S ALL ABOUT STRATEGY - What's hot right now and fits in with my personal brand? Downton Abbey is an excellent example. When I post a link for something specific that has a lot of attention on it - such as Downton Abbey - I follow that up with a post that links to my recent blog post, for example, so it sits right next to it on my FB Author Page. Readers will see that. Take the posts you know will draw traffic and use it to your advantage.
5) REMEMBER YOUR ALTER-EGO - Even Bruce Wayne and Clark Kent had to remember the fact that they had dual personalities. I am constantly reminded that while I am a Christian author, I also have an alter-ego as a Learning Consultant in Corporate America. My employer is also active on Facebook and I keep the two personas in very separate camps because of it. My author page does not mention my employer. My leader and peers at the office do follow my FB Author page, but I keep in mind the fact that I always represent my employer (even when I do not profess to).
6) POSITIVITY REIGNS - I don't care how terrible my day was at the office or how frustrated I am when my cable provider has me on hold for an hour - I don't post about it. Readers come to FB for an escape, for entertainment, for connectivity... they don't jump onto social media excited to read a rant of negativity. As with our personal brand and as a professed follower of Jesus, I do not see a benefit in passing on more negativity. Now, posting prayer requests is completely different - that builds connectivity with others/readers. But blasting another religion, political party, even another football team (and I am a HUGE football fan) - I won't do it. If I represent Jesus (POST YOUR PASSION
To add a couple of extra things... I always make sure I support my peers. If another author is having a giveaway, I will post a link to it. If a publisher is asking for shares of a particular post, I will share it. Giving your readers links to free Kindle books, giveaways, even links to Downton Abbey Season 3 - these draw readers to your page. But supporting another author just because you want to get more attention on Christian Fiction as a whole? That builds genuine relationships in our author community. I support other authors because I want them to succeed too. Any book that glorifies Christ deserves a mention on my page. ; )ain), I won't represent negativity at the same time.
One more thing... When readers comment on your posts, DON'T LEAVE THEM HANGING! Ask questions, engage, be authentic with your readers and they will with you in return.
Kristy Wedge Cambron has a gorgeous blog here: http://paris-mom.blogspot.com/
