A Recipe for a Fun Booksigning for Authors and Readers
Ingredients:
1 Tray of Goodies for sustenance and luring in potential readers
2 Pens or Sharpies
1 Blank List for newsletter signups
1 Smile for interacting with customers as they walk by your table
1 Sensational New Outfit -- you have our permission ;)
1 Thank you note per store manager who coordinated said event
Bookmarks and Promotional Materials
Directions (for Authors)
Before the event, invite all of your local friends and family members.
Make sure that retailer's online store is on your website (if they have one).
Post the event on your website, social media, and any local publications that have sections for local events.
If (hopefully) the manager has positioned you close to the entrance, people will be curious who you are. Be sure to engage and be friendly with customers you may not know!
Combine the ingredients above and ENJOY!
If possible, see if you can sign any remaining stock for the shelf.
Directions (for Readers)
Share the event on social media and invite any local friends who may be interested in a signed book.
Buy a copy or two at the event to give away if you already own one -- or just show up to give the author your love and support.
As always, it's incredibly helpful to leave a book review on any online retailers.
Laurie, these are good points. I confess to being intimidated by the whole marketing process. For me it may be as steep a learning curve as the writing, but so worth it. One of my crit partners had a book signing about a month ago and did most of this. I learned so much from her! This is where a street team can help out. She had a great street team and all she had to do was greet people and sign books. She also did a couple of things I made notes on: 1. Her signing wasn't in a bookstore, it was in a coffee shop on a side street, so she put balloons outside. 2. She had copies of the book GIFT-WRAPPED if someone wanted to give it to someone else. These are good tips, thanks Laurie. Kathy Bailey
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1 comment:
Laurie, these are good points. I confess to being intimidated by the whole marketing process. For me it may be as steep a learning curve as the writing, but so worth it. One of my crit partners had a book signing about a month ago and did most of this. I learned so much from her! This is where a street team can help out. She had a great street team and all she had to do was greet people and sign books. She also did a couple of things I made notes on:
1. Her signing wasn't in a bookstore, it was in a coffee shop on a side street, so she put balloons outside.
2. She had copies of the book GIFT-WRAPPED if someone wanted to give it to someone else.
These are good tips, thanks Laurie.
Kathy Bailey
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