Over the last few months we have talked about building a
Dream Team. We’ve covered the points of who
makes up a Dream Team and how you find these people. We’ve talked about building
strategy into your teams with their social media promotion. And we’ve
talked about how to empower
your team and provide them with the resources that they need.
But how do you continue to grow your team and how do you
know when you should let someone go?
What are the reasons you would let someone
off of your team if they haven’t already volunteered to do so? We’ll be
discussing those finer points today.
How do you grow your Dream Team and when
should you let someone go?
·
Don’t just roll over the same Dream Team year
after year. The pool will become stagnant.
The same
team year after year will have enthusiasm for your books for sure and you
should continue to keep the people on board that maintain their contagious excitement.
However, bringing in “new blood” as it where, will remind your older members
what they’ve always been excited about all along: your books. And telling
people about your books.
·
Cull the members who weren’t able to commit time
wise or didn’t have an interest once the promotional work started.
Not every
member can fully participate. Some people you’ll know this going into it and
this is your call to make whether you invite them back for another year. I work
with several people on my Dream Teams that have other obligations, but still
give 110% with what they can do. There is a difference between doing what you
can and not doing anything. Look for the members who fall into the latter.
·
Ask the members left over if they want to
continue on in the new book promotion. Make sure they understand the meaning of
being part of your Dream Team and the commitment they are making.
Every year
when I build the new team, I privately message or email each member with a
quick note, thanking them for their awesome help and asking if they want to
join next year. No pressure, ball totally in their court, but with a full
understanding of what I’m asking you to do if you return. Most people will
return. A few will be honest with their time and decline. I suggest adding
these people to your influencer list so they can still help with minor
promotion and writing you a review.
·
Ask new people you’ve communicated with, know
that like your books, etc.
Each year I
look at readers who have consistently contacted my authors, been involved on
social media without asking or just have a natural contagious excitement about
them. I love inviting people such as this to our teams!
·
Bringing in fresh blood will encourage and help
fuel the old members and vice versa.
I’ve seen
this truth proven many times over—keep this option in your back pocket as you
look to grow your team and encourage excitement.
Finally: build
a community. All of these people are joined by one common love: you and your
books. This instantly makes them friends, build upon that. I have seen fellow
Dream Teamers friend each other on Facebook, chat amongst each other and
support one another outside of the structure of the Dream Team. This is a great
and effective way to build cohesiveness and sponsor growth and camaraderie
amongst your members.
Do you have
any questions about building a Dream Team? Suggestions? Thoughts? I’d love to
hear from you, so be sure to leave your comments below!
CLICK TO TWEET:
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Casey Herringshaw is a homeschool graduate and has been writing since high school. She lives in colorful Colorado where she gets to live her dream stalking--er--visiting with her favorite CO authors.
Casey Herringshaw is a homeschool graduate and has been writing since high school. She lives in colorful Colorado where she gets to live her dream stalking--er--visiting with her favorite CO authors.
Yep, I need you to help me with this ;-)
ReplyDeleteI need her help with this too!!! I think she certainly has a good handle on the whole 'dream team' thing :-)
ReplyDelete