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Hashtags can be
a confusing concept, so today I’m sharing a
list of popular hashtags and how to use them effectively.
First, lets
back up and evaluate the reason we’re all working at building an online
presence. We are looking to deepen existing relationships and build new ones.
But building new ones can be difficult if the only people we interact with are
those we already know, either online or in person.
We can get a
little bit of exposure to new folks by our existing connections introducing us,
but that’s a time consuming way to go about it.
What if there was
a way for someone to search a given social media network by topic and find new,
interesting people to interact with? That would be a great way to grow our
connections.
THAT, in the
simplest of terms, is the purpose of using hashtags.
When you
compose a social media update that includes one or two hashtags that summarize
the topic, you are giving folks a way to find you.
For example, I’m
working on a new series of Steampunk novels. Because of that, targeting a
specific type of reader—one who reads Steampunk. I find those readers within
the larger group of people who read science fiction (ABA – secular) or
speculative fiction (CBA – Christian).
Here’s a
sample tweet I might send out, targeted at those specific readers:
Step-by-step
instructions to help you turn a plain top hat into a #Steampunk masterpiece!
Via @EdieMelson http://bit.ly/HoGs3w #Specfic
Let’s break
down how I composed this update. I know that the Steampunk community loves to
create costumes. So I’m giving them information they’d find useful and
interesting.
• I used #Steampunk so that anyone searching
Twitter for others who are interested in this genre can find me.
• I also included @EdieMelson, because on
Twitter, that is a clickable link that takes them directly to my Twitter page.
• Finally I used #specfic, because that’s
the hashtag for speculative fiction to pull in readers who might find this
interesting.
• If I was targeting the general market
reader, instead of #specfic, I would have used #scifi.
NOTE: Use # (hashtags) to denote a subject, and
use @ (at sign) to denote a person or organization. With organizations, you’ll
find some that hashtag their names and others use the @ sign.
Twitter isn’t
the only social media network that has hashtags. You can use hashtags in the
same manner on Pinterest, Facebook, and Instagram.
Hashtag
Etiquette
Try to never
use more than three hashtags in any one tweet. If you can make it two that’s
even better. Otherwise you end up looking like a used car sales man. If you’re
trying to reach more groups, schedule multiple tweets, at different times,
about the same subject and target your groups two at a time.
Always research
your hashtag before you use it. Never assume it’s the correct one. For example,
I was targeting military families with tweets about my devotional for military
families and I thought #military would be the logical hashtag. No, turns out
that hashtag is frequently used by those trying to date someone in the
military. Not really the demographic I was trying to reach. The hashtag I
wanted was #militaryfamily and #deployment. The best place to research hashtags
is also the easiest, just type it into Google or the search engine of your
choice.
Now, I’m
going to give you an updated list of popular hashtags.
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This list is
extensive, but by no means exhaustive
For readers,
the most popular hashtag right now is:
#amreading
For writers,
there are two popular hashtags right now:
#amwriting
#write
If you’re
editing something:
#amediting
If you’re
quoting a literary agent:
#askagent
#author
#authors
#Christian
#Christfic
Christian fiction
#devo
Christian devotion
#devotion
Christian devotion
#ebooks
#editing
#editmark
#fictionfriday
#flashfic
flash fiction
#freebooks
#freelancelife
#freelancewriter
#fridayflash flash
fiction on a Friday
#Goodreads
#Indiauthor
self-publishing
#Indiepub
self-publishing
#Kindlebooks
#kindlefree
#Kindle_promo
#JesusTweeters
from believers
#MBTWriMo My
Book Therapy NaNoWriMo
#microfiction
#MyBookTherapy
writing community
#nano
national novel writing month
#nanowrimo national
novel writing month
#novels
#novelists
#poem
#poet
#poets
#poetry
#pubtip publication
tips
#publishing
#reading
#scifi
#selfpublishing
#socialmedia
#socialnetworking
#specfic
#suspense
#twitter
#vss very
short story
#webfic web
fiction
#weblit web
literature
#wip work
in progress
#womensfic
#womensfiction
#wordcount
#writegoal
#writequote
#writer
#writers
#writetip writing
advice
#writing
#writingtips writing
advice
#wrotetoday
All of these
should help you find the hashtags best suited to your situation.
I’d love to
hear from you now. Twitter is ever-changing and hashtags come and they go. What
are some of your favorites? Also, if you still have hashtag questions,
post them below in the comments section.
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Edie’s an author, freelance writer and editor. She’s the co-director of the Blue RidgeMountains Christian Writers Conference, Social Media Mentor at My Book Therapy, and Social Media Director for Southern Writer’s Magazine, as well as the Senior Editor for Novel Rocket. Visit her on her blog, Twitter, andFacebook.
6 comments:
This is great, Edie. :) I still find myself retweeting more than creating original tweets. I haven't quite figured out how to create tweets that get interactions going.
I definitely see the value of using hashtags. I need to establish the habit of doing it on Facebook and Pinterest. :)
GREAT post today!
Jeanne, truthfully I need to do MORE retweeting! It's a matter of balance and I definitely think you're on the right track - Blessings, E
Wow...that is such a great list of hashtags! I always wonder how they begin...like who starts one that takes off and goes viral? Such a fascinating thing, really. Thanks for sharing such great advice!
Great post Edie! Any suggestions for Christian NONfiction hashtags? Thanks!
GREAT post , Thank you !
Thanks for the information, Edie. Helpful as always!
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