A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (like a film), or to reinforce the audience's memory of a product.
You know know a good tagline when you see/hear it. How about these:
"Just do it." ...Nike
"Takes a licking and keeps on ticking."...Timex
"Melts in your mouth, not in your hands." ... M&Ms
"Reach out and touch someone." ...AT&T
"Snap, Crackle, Pop."...Rice Crispies
"Finger Lickin' Good."....Kentucky Fried Chicken
Taglines are your branding slogan. They are what makes you memorable. A tagline must include your mission and it must give the readers a taste of what you have to offer. It must also encompass the essence of YOU.
Make is short and make it catchy. Shorter is easier to remember. Use clever puns. Use play on words. Make it memorable!
I've been thinking of what I'd like my tagline to be. Here is a few of my ideas. What do you like best?
- Faith, Fun, and Forever Love
- Romance Full of Faith and Fun
- Real Faith & Sigh-Worthy Love
- Romance for the Hopeful Soul
Personally, I like the first one best. It shows my mission, to provide faith filled stories with humor and fun. And is shows that I write romance...the forever love. I think it also shows a bit of me...I love to laugh and have fun, and I love God with all my heart. It's also a little more catchy than the others. Of course, it is very similar to Kaye Dacus's so I probably should keep on trying to find something a little more of my own.
I browsed through writer and author sites and found some wonderful taglines:
- Deb Kinnard - Sassy Fiction for Today's Christian Woman
- Kathleen Ekovach - Spiritual Truth...With A Giggle
- Julie Lessman - Passion With A Purpose
- Audra Harders - Rugged Stories With Heart
- Mary Connealy - Romantic Comedy with Cowboys
- Camy Tang - Romance with a Kick of Wasabi
- Susan May Warren - Speaking the Truth & Encouraging the Spirit...through Writing, Teaching & Speaking
- Pepper Basham - Stories of Hope & Healing, Peppered with Grace and a Dash of Humor
- Kaye Dacus - Humor, Hope, and Happily Ever Afters
- Jeannie Campbell - Where Romance Meets Therapy
- Mary DeMuth - Turning Trials to Triumph
- Kim Vogel Sawyer - Gentle Stories of Hope
I could have searched all night and found more wonderful taglines, but alas, I didn't have the time. I did search some of the New York Times Best Seller List and I discovered something interesting. None of the authors there have taglines listed on their sites. I suppose if you make it that big you don't NEED a tagline...your name IS the tagline.
This brings up a question that I hope you will help me answer. Do all writers need a tagline? At what point do you need a tagline? Is it when you are submitting and putting your work out there? Is it when you are contracted and starting to market yourself? Or can you have a tagline just because you want one? What are your thoughts?